ple Articles and Case Studies

From the graphic design and website design blog of Phases Design Studio in Denver, CO

Defending Your Brand – Apple files trademark claim against the Big Apple

April 4th, 2008

Defending Your Brand – Apple files trademark claim against the Big Apple

How similar is too similar? It seems that the U.S. Patent and Trademark Office will soon let us know based on the claim filed against GreeNYC.
Apple Computers is claiming that the logo in question (a stylized apple composed of an infinity sign with a stalk and leaf) could cause confusion for the consumers. According [...]