Can you own a brand color? Cadbury to appeal in fight for purple
April 14th, 2008
Purple, used in chocolate packaging by many companies but most notably Cadbury, seems to have retained its rights as a free and independent color.
This ABC news story reports that Cadbury will appeal the federal court ruling that it does not own the color purple.
The Cadbury claim revolves around leading the consumer to mistake one brand [...]
