brand implimentation Articles and Case Studies

From the graphic design and website design blog of Phases Design Studio in Denver, CO

Briefing a designer – How to get the “perfect” design

October 7th, 2008

Briefing a designer – How to get the “perfect” design

A design brief is (you guessed it) a brief outline of the project. This document will provide all of the information necessary to guide the design with technical requirements, allow them to develop creative concepts, and of course provide the perfect design for your project.

Brand Identity

September 12th, 2006

Brand Identity

Brand is the proprietary visual, emotional, rational, and cultural image associated with a company or a product. The purpose of having people remember the brand name and have positive associations with that brand is to make their product selection easier and enhance the value and satisfaction they receive from the product.
Over the past few months [...]