Brochure and Website Development with Branding, Messaging and Graphic Design

Branded collateral for small businesses

If your business is in an industry that has a wide range of competitors, it is critical that your marketing pieces effectively communicate your story, benefits, and value to your potential clients. Mindful Business Solutions was an established business looking to take advantage of growth opportunities, to replace existing materials that gave mixed messaging about the company’s quality and service levels, and to overcome the perception that their business was a commodity in the industry. In order to accomplish their goal, Mindful needed to develop a formal brand and apply it to marketing collateral that would communicate their capabilities and outshine the competition.

Our task was to develop a Web site and print collateral for their diverse audience - ranging from those that are very educated on business financial services to those that only understand the general concept – and to establish brand standards and messaging for their marketing collateral. The final pieces not only speak directly to the audience groups, they convey the company’s unique services through targeted messaging and supporting design.

Related: brochure design, Website Design