Phases Design Studio—a graphic design studio in Denver, CO
My Hispanic Mentor
Web site design and development
For non-profit organizations, the quality of their image has a direct effect on the amount of service their organization can provide. A professional image provides immediate assurance to the audience that the organization is one worthy of their time, energy, and donations. The new web site for My Hispanic Mentor provides just such an image for their audience. |
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What could be a more enjoyable, and challenging, project for a designer than designing a marketing piece when the audience is "designers"? Our recent project for seOverflow presented just such an opportunity. Having worked with the company on web site projects, it was a unique experience educating them on the printing process. The final results are a marketing package (custom size tri-fold with three inserts) focused on informing web designers across the nation about the phenomenal services of seOverflow. The project was a driven by an understanding of the audience, and utilized the companies existing brand image.
As a company evolves, so must the brand. In the case of Performance Trendz this evolution included a new name and web site due to a new product offering and expanded audience base. The new brand was launched with a positive response from the company as well as the audience.
The cost of producing marketing material is a huge concern for small businesses - especially in the current economy. Rather than cut back on quality, Performax Stone increased the quality of their image (while saving on the printing costs of their previous 16 page brochure) with their new product selection guide. The new guide features their most popular products and accessories, while providing an easier to read resource for their audience.
