Buying Your Own Advertising?

A Media Buyer Could Save You Thousands

Many small business owners who purchase advertising don’t realize the benefit of having a professional media buyer handle their negotiations.

A media buyer typically has years of experience in one or more media industries. They may have even worked in the industry selling advertising themselves. Thus, they know both sides of selling and negotiating a good buy.

Recently, a client came to CreativeXchange Marketing looking into their media buying services. This client had a niché product that needed to be advertised in multiple niché magazine publications. The client had no media plan and was doing their best to negotiate what pricing they could. However, they were simply receiving rate card prices.

CreativeXchange Marketing came in and developed a media plan, evaluating all media opportunities and fitting all of the best ones into their budget. The first buy was made within 30 minutes and saved the client $2500. This was more than 36% off the rate card prices.

Using a professional media buyer who knows what to negotiate and how to negotiate pays for itself and usually many times over. Not only does a media buyer save you money, but also your valuable time.

For more information on media buying services we recommend contacting Beth Boen at 303-981-1541 or visit their website at www.creativexchangemarketing.com.

Tags: media buyer

This entry was posted on Saturday, June 21st, 2008 at 1:18 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed.

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