Ten of the most talented graphic designers.

February 2nd, 2010

Every field has its greats. From engineers to artists, there are always those who stand out from the crowd. Graphic design has produced its own greats, whose works have influenced our culture in ways even they may not have intended.

A great piece of graphic design makes a statement, whether it’s subtle and subconscious or bold and daring. The design should motivate the viewer to look closer at the product, to open the magazine or enter the store. Consumers should be influenced by the design, be attracted to whatever it promotes. The design should be unique, one-of-a-kind, something that becomes clearly identified with the product.

In addition, a great designer should know how to follow the standard elements of design, including line, shape, color, and form. They need to understand how all of the components of design work, including printing and distribution, so that they can create the best imagery for the job. Of course, ultimately, the best designs are the ones that do the job they were meant to do – get the message across.

Here are some of our favorite graphic designers, in no particular order.

Their work has definitely done its job – many of these images have made it to world-wide fame and renown.

Rob Janoff: The Apple Logo

It’s so simple; you wonder why you didn’t think of it yourself.

Anthony Biles : The Amazon Logo

You probably wouldn’t notice it at first, but the arrow in the logo (also seen as a smile) points from A to Z .

Lindon Leader: The FedEx Logo

Can you see the arrow in the logo? It’s made out of the negative space between the E and the X.

Paul Rand: The Original UPS Logo

The package over the shield perfectly conveys the company’s message – that the United Postal Service will protect your packages no matter what.

Ron English: POPaganda

Ron English is most famous for his illegal billboards, which get his message across in a simple, subtle, and thought provoking way.

http://www.popaganda.com/

J.C. Leyendecker: The Saturday Evening Post

Leyendecker’s magazine covers for the Saturday Evening Post were incredibly eye catching, and made the viewer want to look inside and find out what they were all about.

Max Miedinger: Helvetica

He designed Helvetica. Really, what more needs to be said?

Carolyn Davidson: The Nike Swoosh

Carolyn Davidson actually created the famous Nike logo in grad school; she was paid the grand sum of $35 dollars for her efforts.

Adolf Dassler: The Adidas Logo

The mountain made by the three parallel lines serves to represent the challenges of sports – and the lines themselves serve as a powerful branding tool, since most Adidas products have three lines on them as well.

Leo Burnett: The Marlboro Ads

This tough cowboy – known as the Marlboro Man – was one of the most powerful branding images of all time.

This entry was posted on Tuesday, February 2nd, 2010 at 4:55 pm and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed.

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12 Responses to “Ten of the most talented graphic designers.”

Very modest to not include yourself on this list, Kandra

Chris H. on February 3rd, 2010 at 1:06 pm

Great compilation! I totally agree with the nominees.. Amazon doesn’t kill me though. My favs.. Apple, specially for unconsciously using the bite as a byte, Nike, and Fedex.

Thanks!

Gerardo Diaz on February 3rd, 2010 at 3:06 pm

Your too kind Chris! And Gerado very good point on the “byte”.

I think Amazon is one of my favorites… text that is a friendly face. Love it!

kandra on February 3rd, 2010 at 9:02 pm

It is fun to see actual names behind these logos we all know so well. I wonder if people buy these guys drinks at the bar once they find out their claim to fame.

Mike Belasco on February 3rd, 2010 at 10:16 pm

Hmm… Interesting! I always love reading the posts on this website.

Paul Baker on February 5th, 2010 at 8:28 pm

I think that that was really interesting. Good post!

Carol Sanders on February 5th, 2010 at 8:28 pm

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