Westerra Credit Union was founded in 1934 as a member-owned, not-for-profit financial cooperative, whose mission was to put the needs of its members first when offering financial services, and to treat those members as valued owners.
Phases Design Studio has had a great long-term working relationship with Westerra’s internal branding and marketing teams for a long time, so we were thrilled when they asked us to take part in the design and development of their new Website.
Building out Westerra’s new Website presented some unique challenges, like maintaining nearly 80 years of brand equity and recognition, while moving 21st century concepts like Social Media, paperless eStatements, and online banking to the front lines.
While planning and building the site, we always kept the members’ needs in mind, being sure to address the multiple audiences of current and potential members with whom Westerra needs to communicate to ensure the project’s long-term success.
As with any complex and important project, we met hiccups and hurdles along the way, but great communication among all the stakeholders and careful, patient project management led to a beautiful, customer-focused Website that meets Westerra’s branding and business goals.
The site includes an interactive ATM locator, an online mortgage application process, comprehensive interest rate comparison, and Social Media integration.
“Customer service has always been one of the main ways that Westerra is different from other banks and Credit Unions. Phases has always really gotten that, and our new new Website wouldn’t be nearly as focused on our customers’ needs if they hadn’t been a critical part of the team. Their awesome team of designers, developers, SEO and Social Media experts helped us create an online presence that we’ll be proud of for a long, long time.”