Making the Brand was a contest we ran jointly with CreativeXchange Marketing and this guy to award a single small business in the Denver Metro area a full branding package, from name, logo and tagline, to website, print collateral, marketing strategy, and SEO. In 2009, Table Mountain Vision (TMV) became our second annual winner.
The Solution :: Maintaining and building upon the warmth of an established brand
Working closely with owner Kelly Jackson Condon, we determined that the way to position TMV was to leverage their existing brand equity as one of the most personable, warm and relaxing places on the west side of town for eye exams, glasses and contacts, and safety eyewear.
To set them apart from the competition we branded TMV as a destination – a spa-like retreat in the foothills. The brand reflects their warm, unique style of patient care, community activity, and the relaxing, enjoyable experience they provide for their clients.
The Results :: A brand as welcoming and comfortable as the people behind it
- Logo and tagline
- Website design
- Branded SEO messaging and copywriting
- Print collateral and stationery
- Marketing plan and SEO strategy