seOverflow is one of the top SEO firms in the country, providing on-page optimization, link building, keyword research, SEO copywriting and more (and, they’re our officemates!). They’ve built their business by knowing their stuff and by being a tight-knit, cohesive team of laid-back professionals.
We’d been lucky to work with seOverflow on a variety of projects in the past, so we knew that a big part of implementing the brand would be educating their prospects about just what SEO means. At the same time we’d need to express their expertise, and showcase seOverflow’s great customer service and personable staff.
We worked closely with them to leverage their existing brand assets – along with their stellar and growing industry reputation – to speak effectively to their audience. Because we had built such a strong relationship by working together in the past, we already had a pretty good idea about how valuable and effective their service offerings were. And the pressure was on because we knew we wanted to work with them again.
One of the most unique aspects of this project was the cross-pollinization of ideas we were able to have with seOverflow. As we went through our process, we learned a lot about the nitty-gritty of SEO; over the course of the project, we schooled seOverflow on the value of branding. It was a great example of complimentary service providers coming together to build something that would become greater than the sum of its parts.