Save JeffCo Libraries is a grass roots organization of Jefferson County Library patrons, formed to preserve the funding and independence of the Jefferson County Library system by converting it from a County Library to a library district.
When Save JeffCo Libraries came to us, they had a name, a letter to the editor, and a lot of passion. To turn this passion into citizen action, they needed a logo that reminded people of libraries, but differentiated the organization from the Jefferson County Library System – of which it is totally independent – a strong, persuasive tagline, and a user-friendly website that made it easy for citizens take action to save their library. And they needed it fast.
In order to get their site up and running as quickly as possible, we decided that rather than build a website from scratch, it would be more efficient to create a brand and then apply it to themed template already available from the WordPress community.
The logo evokes the library by incorporating a human figure, arms spread wide in a gesture of joy and power; the arms of the figure recall the open pages of a book spread open on a table. The tagline, “It’s up to us,” captures the sense of urgency of the situation, gives the citizens of Jefferson County a sense of ownership over the solution with an inclusive, yet subtly challenging tone.
In less than a week we helped transform Save JeffCo Libraries from a passionate group of library patrons, into a volunteer-driven advocacy organization with a professional brand and a strong web presence.