Realis Real Estate Software got its start as REOMaestro, providing the first software tools for the REO (Real Estate Owned) real estate industry—designed and developed by and for real estate professionals. To address today’s evolving real estate market, REOMaestro developed additional real estate management tools.
As they geared up to market these new products, they realized that their existing DIY brand was constraining their potential expansion.
During the course of our comprehensive discovery process, it became apparent that the company needed to refocus and expand their brand, with 2 major objectives in mind.
Phases provided Realis with a new and invigorated corporate identity that encompasses the company’s new offerings, and allows the continued flexibility to grow and evolve, while retaining and building upon the brand equity established by the company over a decade of great work.
We also coordinated the extensive PR and Social Media efforts required to establish the thought leadership of the founders.
Realis’ final package included: