Nigel Clayton has been a CPA and business coach for almost 12 years, offering clients his unique perspective on entrepreneurship, and helping them leverage their true desires to find genuine success in business and life.
Nigel’s website and brand hadn’t been updated since the late 90s or early aughts, and badly needed a refresh. He was also looking to drive more traffic to the website, and provide users the ability to streamline their coaching experience through on-line sign up and account access.
The Solution :: Renovating and refreshing a brand
Nigel’s previous brand suffered from a bit of confusion because he was using different brand identities to offer different services, and to reach different audiences. The main goal with our brand renovation was to merge the different elements of “the Nigel experience,” into one coherent brand. We accomplished this with a strong new name, a calming color palette and visual style, and a new messaging voice.
The Results :: A calming web presence, an eCommerce site that “just works,” and beautiful print collateral
Nigel’s final, complete brand package included:
- A complete branding package that brought his website and collateral up to date in terms of both functionality and design
- Professional, branded videography
- A search engine optimization package that will, over time, increase traffic to Nigel’s website
- A website that makes it easy for clients to sign up for Nigel’s services and purchase his products
- Soup to nuts project management from discovery, to website, to videography, and Social Media