Happy Teeth is a children’s dental practice, established when its founders decided to break free from the constraining dental franchise business model, and strike out on their own. Their goal is to provide patients (and their parents) with appropriate, affordable dental treatment in a warm, calm and welcoming environment. They came to us seeking a complete identity package, including a name, tagline and logo, along with a full stationery bundle, including business cards, letterhead and envelopes.
Remember how much you liked to go to the dentist when you were a kid? That’s why it was so important for us to get this brand just right. Our comprehensive discovery process helped us set a tone of open, honest communication between our team and Happy Teeth’s office staff from the very beginning of the project.
And that open, honest communication – plus our intensive customer service – helped Happy Teeth discover the warm, welcoming visual identity and calming brand voice that became the benchmark of their new brand. A lighthearted name complemented by a descriptive tagline helped set a tone of cheerful professionalism that we matched throughout the brand.
The logo combines whimsical graphic elements with an ocean-inspired color palette, and a sleek, modern typeface to create a look and feel that kids identify with, and assures parents that the Happy Teeth practice is competent and professional.