ConversionIQ helps businesses structure their website experience with the goal of getting more of their visitors to convert into paying customers of these companies. ConversionIQ is still a very young company, but the need is so strong, and their tools and service so effective that the business is really taking off.
With the trade show deadline looming, we sprang into action, designing and writing materials that were specific to the needs and purpose of the trade show, but that could be repurposed with a minimal effort afterward – including branded “My name is…” tags for company owners Keith and Mike to hand out at the trade show to help establish their prospect’s company’s conversion rates. We also designed, wrote and produced rack cards and branded collapsible frisbees.
We were able to produce all of these items quickly and relatively painlessly for two reasons: our comprehensive discovery process helped us establish the personality and brand voice of ConversionIQ, the demographics of their audience – not just in general, but for this trade show in particular – and the various purposes that the pieces would serve throughout their lifetimes.