Unilever, multinational purveyor of food and household cleaning products, has placed GPS devices inside boxes of their Omo brand laundry detergent as part of their new marketing campaign. The “Try Something New Promotion,” gives Brazilian Omo users the opportunity to win a video camera and a family outing.

Links to stories on the 10 brands most likely to disappear by year’s end and the most popular online brands in the world.

Nike’s famous swoosh logo is one of the most recognizable brand images on the planet. But is it responsible for Nike’s global success, or does Nike’s brand management model drive the recognition of the logo? And how can small businesses use the same strategies when crafting and managing their brands?