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The Valentine’s Day Branding Massacre

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February 14th is the biggest day of the year for florists, so if they don’t have their ducks in a row, the day doesn’t end well. 1-800 Flowers screwed up several hundred deliveries this year, and then dropped the ball on customer service. The damage to their brand will definitely hurt their sales, but it didn’t have to be this way, even after the botched deliveries.

Phases 2012 Super Bowl Ad Roundup

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Ever since Farrah creamed Broadway Joe Namath in the first “Super Bowl Ad” (as opposed to an ad that runs during the Super Bowl), watching and critiquing the commercials has become just as important as watching the big game. Because of the massive audience the ads have become incredibly expensive ($3.5 Read More

Phases Pro Tips for SEO Copywriting

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So many web projects run aground when it comes to writing SEO copy because the copy doesn’t get done on time, it isn’t very good, or it’s not effectively optimized. Here are 5 tips to keep your SEO copy on track.

Hope You Got Your Homework Done Early Today!

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Wikipedia is blacked out today (along with Reddit, the Google doodle, and Boing Boing, and others) to protest the Stop Online Privacy Act (SOPA) and its stepchild, the Protect IP Act (PIPA). The Wikipedia pages for those bills are still open for business, by the way.